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Privacy Policy


Savile Row Online Ltd (trading as William Hunt) is committed to ensuring the privacy and protection of our website visitors and our valued customers. This privacy policy applies to and outlines how we use and store your personal data for your peace of mind, and is fully compliant with the GDPR laws introduced on 25th May 2018.

By visiting, you are accepting and consenting to the practices laid out in this policy. Any changes made to this policy will be published on our website, and our returning customers who have signed up to be part of our mailing list will be notified via email. Savile Row Online Limited is the controller and is responsible for protecting your personal data (any instances of ‘we’, ‘our’ or ‘us’ in this policy relate to Savile Row Online Limited/William Hunt and its employees).

Personal data, or personal information, means any information about an individual from which that person can be identified. You can access and browse our site without disclosing your personal details. Only in the instance that you sign up to our mailing list, create an account, or place an order with us, will you be required to enter your personal details. These details are used solely for the purposes stated in this policy and are stored securely at all times. We will never misuse, sell or disclose your information to any third parties which are not essential to fulfil our services to you.

Legal Exceptions:

We may only share your information as legally required in the following circumstances:

  1. To prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.
  2. To conform to legal requirements, or to respond to lawful court orders, subpoenas, warrants, or other requests by public authorities (including to meet national security or law enforcement requirements).

 Accessing Your Personal Data:

You have the right to access the personal information which we hold for you at any time. We are required to issue all information that we have held for you upon your request. You must make your request in writing clearly stating whether you wish to view the details or have them removed from our possession. Please send your request to the following address:

Savile Row Online Limited

Unit 10, 97-101 Peregrine Road

Hainault Business Park,




 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

If you feel that your data has been deliberately misused by us, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Using Our Website:

Our site is powered by Shopify E-Commerce and uses performance and tracking data including cookies to ensure the best user experience at all times. For more information on how Shopify use your data, please visit this link: Any third party apps within Shopify are secured and verified under Shopify’s own policy of use.

If you feel there may have been a breach of GDPR as a result of a third party app, please notify us and we will pass the investigation on to Shopify as stated in their policy; “Shopify is responsible for all onward transfers of personal information to third parties in accordance with the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).” This privacy notice supplements the other notices and is not intended to override them.

This website is not intended for children and we do not knowingly collect data relating to children.

When you leave our website, we encourage you to read the privacy notice of every website you visit.

 Personal Data Use:

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes your title, first name and surname.

Contact Data includes billing address, delivery address, email addresses and telephone numbers.

Financial Data includes bank account and payment card details to process your order.

Transaction Data includes details about payments to and from you and other details of products you have previously purchased from us. This is so we can offer you special discounts as a valued customer.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Profile Data applies when you create an account with us and includes your username and password required to log in to our website, purchases and/or orders made by you, your interests, preferences, and any personal requirements. Where you have chosen a password that enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Usage Data includes information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, data and time of visit, domain type and responses by a web visitor to an advertisement delivered to us of a third party advertising technology vendor.

Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences. We provide the option to unsubscribe from our emails at any time and this can be found in the footer of every email we send, or alternatively by contacting us in writing. You can also change your details at any time by contacting us.

Aggregated Data such as statistical or demographic data may be collected by us through your use of our website. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g. to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you immediately if this is the case.

In all cases, personal data is kept secure and confidential, and all of our staff are well experienced in data protection, receiving annual training or as and when any changes occur in legislation. No data transmission over the internet or any other network can be guaranteed as 100% secure (especially as technology advances further, so do the methods of those seeking to misuse information) however, we take all appropriate steps to stay up to date with the latest security software in the interest of protecting your personal data and the business as a whole. Hard copies of data are kept in a locked, secure location at all times.

We will only disclose your personal information to direct employees of Savile Row Online Ltd or any necessary third parties for the purposes for which it was initially collected and all information is subject to the terms of this privacy policy.

Third Party Data:

We may receive personal data about you from various third parties as set out below:

  1. Technical Data from analytics providers such as Google, based inside and outside the EU.
  2. Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as SagePay, PayPal, Mailchimp, and Courier Services based inside and outside the EU.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Purposes For Using Your Personal Data:

We will only use your personal data as necessary in the following circumstances:

  1. Where we need to perform the contract we are about to enter into or have entered into with you. (e.g. to fulfil any orders placed by you through our website, or, in some exceptional cases, manually via telephone)
  2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and your fundamental rights do not override those interests.
  3. Where we need to comply with a legal or regulatory obligation.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

We reserve the right to use your data to make suggestions that are of interest to you e.g. any products, services and offers that may be beneficial to you. We will communicate this to you via email and we consider this included in your consent through signing up to our mailing list. Only those who have opted in to receive our emails will receive marketing communications from us. Any other communications will be made when necessary by telephone or email in order to fulfil our contract (i.e. your purchase/order) with you. You may opt out from receiving our emails at any time. This does not affect the personal data we have stored for you other than your email address. If you wish to have your account and all details removed from our systems, please contact us in writing at the address mentioned above.

How Long Do We Keep Your Personal Data:

We only store your information for as long as we genuinely need it, or until you make a request for us to remove your information. In the majority of cases, this will be as long as you continue to use our services, and for a reasonable period of time afterwards, in the case of any future queries by yourself or a matter which we need to contact you based on a previous interaction.  Any information that we knowingly will not need to use to fulfil our contracts and services, other than where we are expected to lawfully keep any data for audit or legal reasons, will be disposed of responsibly and in concordance with this policy.

Social Media:

Any social media posts, comments or other that you send to William Hunt (Twitter/Instagram @williamhuntsr or William Hunt Savile Row/associated Facebook pages) will be shared under the terms of the relevant social media platform on which they are written and can be made public. As we do not own these sites, we are not responsible for how these sites may share this data. We recommend you review the terms and conditions and privacy policy of the social media platforms that you choose to use. That way, you will understand how they will use your information, what information relating to you they will place in the public domain, and how you can prevent this if you do not wish to give consent.  

Any blog, review or other post or comment you make about us, our products and services on any social media or user community services will be shared with other members of that service and the public at large. Any comments you make on these services and on social media must not be offensive, insulting or defamatory. You are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.

We reserve the right to remove any comments, posts or reviews made on pages/accounts that we own which we consider to have a potentially negative effect. Repeated abuse or negative comments without cause from any individual will not be tolerated and we reserve the right to take action if and where we consider it necessary to protect and maintain the image of our brand. By sharing content with @williamhuntsr and in accordance with social media policy, we reserve the right to share or repost your content that is related to our company/products. There may be occasions where we will seek consent from individuals to request to use their content, and in these circumstances the content will not be tagged with our company’s social media accounts.

Careers Information:

In submitting a job application to us, either directly or through a job posting site (eg. Indeed), you should be aware that if you have provided consent when we contact you upon receiving your CV/details that we may contact you to discuss other opportunities that may arise for which we feel your skills are suited. You can change your mind or withdraw your application and/or consent at any time.